How to make it as a senior female leader in tech

Recent research has shown that female leadership in tech is falling.

According to DDI’s 2023 Global Leadership Forecast, the percentage of women in tech leadership roles has fallen to 28%.

We’ve also seen high-profile female tech leaders stepping down including YouTube’s Susan Wojcicki and Meta’s Marne Levine.

So how can we encourage more women in tech into leadership positions? And what is it like to be a female leader in tech?

To help answer these questions and more, we’re chatting to Liat Barer, the VP Product at Odeeo, the global leader for in-app audio monetisation. 

Odeeo is an audio ad platform connecting advertisers to the world’s 2.7B mobile gamers by amplifying the in-game experience with non-intrusive audio ads. While working at Odeeo, Liat has brought attention to the empowerment of women in a male-dominated industry and has also strived to become a mentor that pushes women to technical senior positions. 

Being in the mobile advertising industry for over 12 years, Liat has a wealth of advice to offer from her experience in the field. Prior to working for Odeeo, Liat was with Israeli ad tech company StartApp where she pioneered the reinvention of mobile marketing. Her unique ‘customer-obsessed’ strategy is born from her past experience in the business side of StartApp, where she started as an intern before rising to VP Clients in just seven years. After her impressive work with StartApp, Liat went on to work as the Product Manager for Yahoo before joining Odeeo in 2021 where she oversees ‘all things product’.

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